How esports and brands are working together.
The Guide To Esports
Esports are one of the biggest trends in entertainment. Everyone wants to be part of…
Brands
In-game advertising: which format for which need?
The curiosity of brands towards in-game advertising has been proportionally increasing with the popularity of…
Introducing a non-endemic global brand into the esports ecosystem – A case study by build a rocket
The potential for non-endemic brands in esports and gaming is vast, yet surprisingly untapped. However,…
Metrics are Key to Proving ROI for Brands entering the Esports Arena
The video game industry has been growing for years, but the arrival of COVID-19 and…
The Luxury Brands in Esports that Make Competition Classy
Luxury brands have turned their attention to a surprising market — esports and gamers —…
Sponsorship in esports: how can a brand create ROI?
In 2017, when someone asked me which brands I saw going into esports in the…
Esports in the Middle East: Brand Successes and Opportunities
Esports in the Middle East is a little different from the more developed markets like…
Esports Sponsorship is a good thing, According to Fans
Esports sponsorship is exploding. Companies that sponsor esports are being seen by millions of esports…
Esports Monetisation options soar for brands & investors targeting global gaming space
Forming partnerships with brands remains a most effective way for esports organisations to monetise their…
Evolution of Esports Audiences: what brands need to know to prepare the future
Top-level experts in audience research, streaming tech innovation, interactive entertainment and competitive gaming joined this…