Introducing a non-endemic global brand into the esports ecosystem – A case study by build a rocket
The potential for non-endemic brands in esports and gaming is vast, yet surprisingly untapped. However,…
Riot Games
Esports employment hubs and the brands that power them
There were 5,018 esports jobs advertised globally in the first eight months of the year.…
The Game Publishers’ Guide To Esports – White Paper
The roles video-game publishers play in the esports ecosystem must be among the most labour-intensive…